Frontiers in Educational Research, 2022, 5(20); doi: 10.25236/FER.2022.052001.
Xun Liu1, Xian Liu2, Aimin Deng1
1Department of Tourism and Hospitality Management, Jianghan University, Wuhan, China
2Department of Basic Teaching Zhengzhou Polytechnic College, Zhengzhou, China
The root cause of the contradiction between hardly employment of graduate and shortage of enterprise labor lies in the separation of industry and university. With the social progress, vocational education has become increasingly prominent. During the period of discipline education and early cooperative education, employment anxiety is widespread. The core of the construction of industry-university cooperation curriculum is the cultivation of students' professional quality and professional competence, autonomous learning and lifelong growth ability. The Tourism Marketing based on industry-university cooperation of Jianghan University has achieved the goals of multi-integration of teaching staff, close to reality of teaching elements, outstanding effectiveness of educational practice, rich and colourful learning achievements, and practical platform implementation. It is very important to form the teaching concept of "teaching is also important for students", deeply understand the concept of "teaching without fixed method and teaching with regular method", and strive to integrate and rationally use enterprise resources for the joint construction of production and learning courses.
Industry-University Cooperation; Tourism Marketing; Curriculum Construction
Xun Liu, Xian Liu, Aimin Deng. Curriculum Construction and Practice of Tourism Marketing Based on Industry-University Cooperation. Frontiers in Educational Research (2022) Vol. 5, Issue 20: 1-7. https://doi.org/10.25236/FER.2022.052001.
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