Academic Journal of Humanities & Social Sciences, 2022, 5(18); doi: 10.25236/AJHSS.2022.051807.
Sichuan Minzu College, Kangding, Sichuan, 626001, China
In the era of media convergence, as an important position for the dissemination of scientific research results, the publication mode of traditional journals has quietly changed, and the rise of new media technology has promoted the integration and development of traditional media and emerging media. In recent years, the transformation of journals of local ethnic colleges has faced difficulties such as lack of high-quality thesis, lack of the conditions for “digitalization”, and outdated ideas and concepts. The article focuses on “content is king” and establishes “brand building”; By building a platform, creating a WeChat official account and expanding the publicity channels; The transformation of journals of local ethnic colleges can be helped by changing the concept and reconstructing the core quality of editors, so as to improve the cultural soft power and influence of journals of local ethnic colleges.
Media convergence; Journals of Local Ethnic Colleges; Transformation; Development
Liu Haiye. Research on the Transformation of Journals of Local Ethnic Colleges under the Background of Media Convergence. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 18: 40-44. https://doi.org/10.25236/AJHSS.2022.051807.
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