School of Journalism and Communication, Ningxia University, Ningxia, China
With the development of Internet technology, the boundaries between the virtual world and the real world have become so blurred that we have gradually become accustomed to socialising in the cyberspace of physical absence, between active and passive. And in social interaction, social identity is the first prerequisite for our social interaction. But it is important to note that in current online interactions, social identities are not set in stone. In different social platforms, we choose different social identities to socialise with and treat them as our real selves. We portray our desired identities in different scripts, replacing reality with the virtual. Many social identities bring many social pleasures, but it is important to note that this pleasure is shallow and to some extent even disorienting. Therefore, this paper will further explore and interpret the expression of multiple identities under the Internet on the basis of clarifying the logical mechanism behind the multiple social identities.
social identity, "pantomime" theory, emotional empathy, rave theory
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