School of Journalism and Communication, Ningxia University, Ningxia, China
With the rapid development of Internet technology, people also begin to adapt to the physical absence in the network, and gradually explore how to socialize in the network world. In this context, "animalization" socializing has become popular and successfully connected to social media, becoming one of the basic expression means of expression and communication in daily network socializing. However, the emotional needs and personalized expression needs of contemporary Internet users are also being met through "animalization" -- the "cute", "healing" and "contrast" shown by animal-like pictures or emojis. Therefore, "animalization" socializing has turned into a new popular trend in social networks. In this thesis, the formation, evolution mechanism and influence of "animalization" socializing were taken as the entry point, and the "animalization" socializing in the context of the Internet was also interpreted.
"Animalization" socializing, Dramaturgy theory, Emotional resonance, Carnival theory
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