Welcome to Francis Academic Press

Academic Journal of Humanities & Social Sciences, 2022, 5(19); doi: 10.25236/AJHSS.2022.051914.

Research into the Innovation of the Intercultural Communication Mode of Chinese Culture in the Context of Media Integration


Zhanhe Bi

Corresponding Author:
Zhanhe Bi

Academy of Fine Arts, Inner Mongolia Minzu University, Tongliao, China


With the rapid development of China's social economy and the accelerated change of information and communication media technology, the integration and interaction of diversified thoughts at home and abroad tend to be frequent. Chinese culture urgently needs to further strengthen the means and intensity of communication. In the new communication environment where multi-media communication tends to be integrated, it is necessary to break the conventional ideas of traditional information channels, explore more effective, innovative and practical ways of Chinese culture communication, and transfer more excellent Chinese culture through more diversified information channels. Therefore, under the guidance of media integration and information dissemination, based on the perspective of intercultural communication research of Chinese culture, this study further analyzes the driving role of media integration in the intercultural communication of Chinese culture, and provides a new way of external communication for intercultural communication of Chinese culture.


Chinese Culture; Intercultural Communication; Media Integration

Cite This Paper

Zhanhe Bi. Research into the Innovation of the Intercultural Communication Mode of Chinese Culture in the Context of Media Integration. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 19: 76-79. https://doi.org/10.25236/AJHSS.2022.051914.


[1] Wang Qianyi. Analysis of Media Discourse Production and Cultural Communication Path -- Taking the Northeast Media Image as an Example [J]. China Publishing, 2021 (18): 29-33.

[2] Wang Lei, Huang Zhulan. The Influence of Short Videos on the Spread of Guizhou Minority Culture from the Perspective of Media [J]. Guizhou Ethnic Studies, 2021, 42 (03): 147-151.

[3] Zhao Xin. Communication of Chinese Wushu Culture in the New Media Era: Difficulties, Opportunities and Paths [J]. Journal of Wuhan Institute of Physical Education, 2021, 55 (05): 66-72.

[4] Li Shu. The Dual Model of “Culture” and “Media”: The Construction and Analysis of Ecological Culture Communication Model [J]. Media, 2020 (22): 91-93.