Tiezhu Liu1, Yuewen Zhang2
1Ningbo Open University, Ningbo, 315016, China
2Huzhou College, Huzhou, 313000, China
In recent years, mixed-cut videos have become popular among college students. In this paper, we use the perspective of grounded theory to conduct in-depth interviews with college students and adopt a three-level coding strategy to analyze eight influencing factors: cultural atmosphere, rule awareness, creative impulse, poaching mentality, game mentality, image concern, emotional maintenance and value reconstruction. Subsequently, a model of the mechanism of the influence factors on the dissemination of mixed-cut videos was constructed. Finally, cultivating college students' cultural confidence, guiding college students to use online materials reasonably, and improving college students' media literacy education should help the standardized dissemination of mash-up videos.
mixed-cut video; college students; influential factors; grounded theory
Tiezhu Liu, Yuewen Zhang. A Study on the Influential Factors of Mixed-cut Video Dissemination among College Students: A Perspective Based on Grounded Theory. Frontiers in Educational Research (2023) Vol. 6, Issue 1: 126-133. https://doi.org/10.25236/FER.2023.060120.
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