Academic Journal of Humanities & Social Sciences, 2023, 6(1); doi: 10.25236/AJHSS.2023.060102.
Wu Xueying1, Li Tiantian2, Yu Shuo3
1Faculty of Innovation and Design, City University of Macau, Macao, China
2Xinhua College of Sun Yat-sen University, Guangzhou, Guangdong, China
3Faculty of International Tourism and Management, City University of Macau, Macao, China
Tourism has become an important way for residents to enjoy a good life, and overseas Chinese architecture is both a cultural heritage and an important aesthetic object for tourism. This study takes Kaiping Diaolou in Guangdong Province as the research object, and a questionnaire survey was conducted on 266 tourists to identify four options for aesthetic pleasure and to represent their common research determinants. The results of the study show that: (1) tourists for the diversity of Kaiping Diaolou, unity, typicality, novelty of identity tends to be consistent, the aesthetic pleasure of tourists and Kaiping Diaolou four dimensions are correlated. (2) tourists agree on the cultural diversity of Kaiping Diaolou; tourists' education is positively correlated with the typicality and novelty of the building. This study provides a reference for the tourism market development of overseas Chinese architecture.
overseas Chinese architecture; Kaiping Diaolou; aesthetic pleasure; principal component analysis
Wu Xueying, Li Tiantian, Yu Shuo. A Study of Aesthetic Pleasure of Visitors to Diaspora Architecture--Take Kaiping Diaolou as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 1: 7-12. https://doi.org/10.25236/AJHSS.2023.060102.
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