Hunan University of Chinese Medicine, Changsha, China
With the boom of the concept of metauniverse, virtual anchors continue to come out of the circle. Among them, "Jiaran", as a member of A-Soul in the domestic virtual idol group, held the live broadcast of the birthday party and set the revenue record of global virtual anchors. From niche culture at the beginning to sweeping the new media live broadcasting industry, avatars have also been involved in all walks of life and gained wide attention. Taking entertainment virtual anchor Jiaran as an example, this paper analyzes why domestic virtual anchors can rise rapidly in the field of live broadcasting from the aspects of image design, technology application, fan psychology, crossover and so on.
Virtual anchor; Metaverse; Person set; Science and technology; Quadratic element
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