In this paper, we design and practice the e-commerce applet platform of Yaozhou Kiln Museum to help the development of Yao porcelain culture. Based on the heart flow theory and the PAT model, we analyze the factors that generate the heart flow experience in the e-commerce applet of Yaozhou Kiln Museum, summarize the factors from the five elements of user experience and then classify them, and build a design model for the e-commerce applet of Yaozhou Kiln Museum. According to the results of user satisfaction survey, it can be seen that the heart flow experience of Yaozhou Kiln Museum e-commerce applet has good satisfaction in three perspectives of visual experience, interactive experience and emotional perception experience, which can enhance users' willingness to use the platform to stimulate heart flow. Therefore, the introduction of mind flow theory into the design of e-commerce applet of Yaozhou Kiln Museum can strengthen the link between users and the platform and explore more possibilities for the establishment of e-commerce applet of Yaozhou Kiln Museum from the perspective of optimal experience.

Gao Li, Wang Yiqin. Yaozhou Kiln Museum e-commerce applet mindstream experience design practice. Frontiers in Art Research (2023) Vol. 5, Issue 1: 52-61. https://doi.org/10.25236/FAR.2023.050111.

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