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Frontiers in Art Research, 2023, 5(1); doi: 10.25236/FAR.2023.050115.

On the Cultivation of the Personalized Style of Broadcast Hosts in the New Era


Liu Chang

Corresponding Author:
Liu Chang

Beijing City University, Beijing, China


In the context of the new era,with the improvement of science and technology, the media industry has also developed rapidly, and both traditional media and new media are facing innovative development. The bottleneck of traditional media and the trend of the rise of new media and the diversification of program types.Among them, as a media worker, the announcer,the personality style of the announcer's host has become the choice to adapt to the current innovative environment, as well as to enhance the audience's attention to the program,and better adapt to program innovation and change ,and further promote the long-term development of the announcer and the media industry in the new era.The integration of program innovation and host's personalized style will also create rich effects of the program.


broadcast host; personalized style; innovation media environment

Cite This Paper

Liu Chang. On the Cultivation of the Personalized Style of Broadcast Hosts in the New Era. Frontiers in Art Research (2023) Vol. 5, Issue 1: 78-82. https://doi.org/10.25236/FAR.2023.050115.


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