Frontiers in Art Research, 2023, 5(1); doi: 10.25236/FAR.2023.050116.
Shaanxi Normal University, Xi'an, China
With the rapid development of network technology, more and more people are involved in Internet life, and the media is constantly transforming and upgrading with the development of network technology. Compared with traditional TV variety shows, online variety shows occupy the audio-visual entertainment and cultural consumption market that more young viewers pay attention to. As an important role of a program, the host should keep his own cultural influence, constantly enrich his own inner connotation and enhance his own self-cultivation. Through three or two cases, this paper analyzes the ways to enhance the cultural influence of network variety show hosts, and puts forward some suggestions for enhancing the cultural influence of hosts around the aspects of enhancing cultural literacy and building personal characteristics. Looking to the future at present, we will examine what requirements the promotion of the cultural influence of the host has put forward for the development of China’s media.
Network Variety; Moderator; Cultural Influence
Ren Qianzhuo. Analysis of Ways to Enhance Cultural Influence of Network Variety Show Hosts. Frontiers in Art Research (2023) Vol. 5, Issue 1: 83-86. https://doi.org/10.25236/FAR.2023.050116.
 Zeng Zhihua. Cultural Consciousness: An Important cornerstone of the Cultural Influence of TV Host [J]. Journal of modern transmission (communication university of China), 2008 (04), pp. 18-21.
 Liao Yue. Host how to realize the cultural influence on [J]. Journal of new media research, 2016, 2 (01), pp.101-102.
 WANG Tian. Cultural Influence of TV program Hosts from Readers [J]. Today Media, 2017,25(09)，pp.141-142.
 Ling Ningning. Key Points of Improving the Quality of TV Program Hosts in the Era of Integrated Media [J]. News Research Guide, 2021, 12(09), pp. 167-169.
 YUAN Xiaotao. How to Build the image of Program Host in the All-Media Era [J]. Western Radio and Television, 2022, 43(11), pp. 207-209.