The 6th China-South Asia Expo that convened in Kunming in 2022 magnetizes the attention worldwide back to Yunnan again while a new opportunity and symbol for the world to take a brand new insight into Yunnan’s development in the post-epidemic era. This study selects 10 international media covering the expo, including European and American media: Agence France-Presse, Business Wire, World Journal, London Chinese;Asian media: The Tribune, Kathmandu Post, Yahui, Vietnam News, Vientiane Times, Talk Vietnam and a Hong Kong media: China Review News. Based on the theory of agenda setting and international communication, the author makes a quantitative and qualitative study of the media reports on the Expo and finds that there were about 80% of the foreign media hold a positive or neutral attitudes towards the Expo, draw a positive image of China in science, sports, economy and diplomacy, which helps to promote our national spirit, eliminate misunderstanding and distortion, show our responsibility. We also can continue to broaden cooperation, public opinion guidance and multi-narrative strategies to help build China’s national image.

Huang Qian. The Function of Large-Scale International Expos in National Image Construction from the Perspective of Global Communication--Take China-South Asia Expo as an Example. Academic Journal of Humanities & Social Sciences (2023) Vol. 6, Issue 1: 148-153. https://doi.org/10.25236/AJHSS.2023.060119.

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