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Frontiers in Art Research, 2023, 5(1); doi: 10.25236/FAR.2023.050120.

Evaluation of Local Online Exhibition Practice under the Guidance of the Model of Analysis of Online Exhibition: A Case Study

Author(s)

Bingqiao Zhu

Corresponding Author:
Bingqiao Zhu
Affiliation(s)

Faculty of Foreign Studies, Beijing Language and Culture University, Beijing, 10083, China

Abstract

Due to the widespread application of the World Wide Web (WWW) and virtual reality (VR), online exhibition has become a popular choice among museums, especially after the COVID-19 pandemic struck the industry. The evaluation and analysis of online/virtual exhibitions conducted by previous research studies were abundant. However, the online exhibition held by local and small-scale museums needs further research. Therefore, the study took the online exhibition of the National Exhibition of Outstanding Works of Calligraphy and Seal-cutting launched by the Tianjin Art Museum, a relatively small and local museum, as an example. Using the "Model of Analysis of Online Exhibitions", it looked at the online exhibition from three dimensions, namely, design of interaction, content, and degree of correspondence. The evaluation directed by the observation methodology found that the exhibition's interaction design was limited, while faithfully representing the physical one and having a high level of correspondence. Through the analysis, the study aimed to reflect on local practices and inspire better planning of online exhibitions in the future.

Keywords

Online Exhibition, Model of Analysis of Online Exhibitions, Local Museum, National Exhibition of Outstanding Works of Calligraphy and Seal-cutting

Cite This Paper

Bingqiao Zhu. Evaluation of Local Online Exhibition Practice under the Guidance of the Model of Analysis of Online Exhibition: A Case Study. Frontiers in Art Research (2023) Vol. 5, Issue 1: 106-110. https://doi.org/10.25236/FAR.2023.050120.

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