Welcome to Francis Academic Press

Frontiers in Art Research, 2023, 5(2); doi: 10.25236/FAR.2023.050202.

A Study on the Narrative Space of Rural Short Video: A Case Study of Rural Short Video in Tiktok Platform


Jingjing Yu

Corresponding Author:
Jingjing Yu

School of Communication, Wuhan Textile University, Wuhan, China


Currently, with the implementation of rural revitalization strategy, the development of rural short video has also ushered in a new opportunity, short videos are becoming a new direction for rural innovation and farmers' entrepreneurship. In the past, due to the digital divide and imperfect rural network construction, farmers rarely expressed themselves through the network, and society also lacked attention to farmers and even stereotyped them. On the one hand, with the implementation of the rural revitalization strategy and the policy support given by the short video platform for rural self-media, farmers have recovered their original missing right to speak and started to express themselves through the media. In their videos, we can see real rural scenes and farmers' real lives. On the other hand, many farmers sell agricultural products through short video platforms, which drives economic income and promotes a virtuous circle of rural revitalization. This essay explores the narrative space of rural short videos from the narrative study, camera space, sound space and editing space of rural short videos in TikTok platform as an example, and finds out the reasons why rural short videos can follow the trend of the times in order to promote better development of rural short videos.


rural revitalization; rural short video; narrative space

Cite This Paper

Jingjing Yu. A Study on the Narrative Space of Rural Short Video: A Case Study of Rural Short Video in Tiktok Platform. Frontiers in Art Research (2023) Vol. 5, Issue 2: 6-10. https://doi.org/10.25236/FAR.2023.050202.


[1] Roland, Barthes. (1966). Introduction to the Analysis of the Structure of Narrative Works.Beijing: China Social Science Press.

[2] David, Bordwell. (1992).Film space of all kinds.Literary and Artistic Studies,(01) , 157-158.