Frontiers in Educational Research, 2023, 6(3); doi: 10.25236/FER.2023.060315.
Liu Han, Zhang Zhongqiu
Qingdao Binhai University, Qingdao, Shandong, China, 266400
The business copywriting course takes contemporary college students as the teaching object, aiming to make students familiar with business etiquette, master business negotiation skills and improve business copywriting ability. In the teaching of business copywriting course, integrating ideological and character elements into the classroom is a new exploration of traditional teaching methods under modern education and teaching theory. This article will mainly start with the integration of curriculum into ideological character design, and improve the implementation guarantee of ideological and political education in the business copywriting curriculum.
business copywriting; ideological character; teaching methods
Liu Han, Zhang Zhongqiu. Research on the Teaching Reform of Business Copywriting Course in the New Era. Frontiers in Educational Research (2023) Vol. 6, Issue 3: 94-98. https://doi.org/10.25236/FER.2023.060315.
[1] Gao Shuai. Analysis of Ideological and Political Construction of College Curriculum from the Perspective of Moral Education [J]. School Party Building and Ideological Education, 2021, (11): 30-32.
[2] Li Yongwei. Value, Problems and Paths : Analysis of Ideological and Political Construction of Postgraduate Courses in Colleges and Universities in the New Era [J].Journal of Beijing University of Science and Technology ( Social Science Edition ), 2022, 38 (01) : 87-93.
[3] Li Yushan. Business Copywriting [M]. Beijing: Higher Education Press, 2014.
[4] Ye Linjing. Research on Ideological and political teaching of pedagogy course based on ideological and political cases [J]. Journal of Yuzhang Normal University, 2022, 37 (02): 49-53.
[5] Jiang Rong. Research on the blended teaching mode of professional basic courses in vocational schools - Taking ' Business Copywriting ' as an example [J]. Journal of Wuxi Institute of Technology, 2021,20 ( 06 ) : 31-34.
[6] Liu Lili. Research and practice of ideological and political teaching in the course of "Business Copywriting" under the background of "Internet+" [J]. Journal of Jilin Normal University of Engineering and Technology, 2021, 37 (06): 51-54.