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Frontiers in Educational Research, 2023, 6(3); doi: 10.25236/FER.2023.060315.

Research on the Teaching Reform of Business Copywriting Course in the New Era


Liu Han, Zhang Zhongqiu

Corresponding Author:
Liu Han

Qingdao Binhai University, Qingdao, Shandong, China, 266400


The business copywriting course takes contemporary college students as the teaching object, aiming to make students familiar with business etiquette, master business negotiation skills and improve business copywriting ability. In the teaching of business copywriting course, integrating ideological and character elements into the classroom is a new exploration of traditional teaching methods under modern education and teaching theory. This article will mainly start with the integration of curriculum into ideological character design, and improve the implementation guarantee of ideological and political education in the business copywriting curriculum.


business copywriting; ideological character; teaching methods

Cite This Paper

Liu Han, Zhang Zhongqiu. Research on the Teaching Reform of Business Copywriting Course in the New Era. Frontiers in Educational Research (2023) Vol. 6, Issue 3: 94-98. https://doi.org/10.25236/FER.2023.060315.


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