Junyan Zhang, Lulu Yu, Kunping Yang
School of Business Administration, Hohai University, Changzhou 213022, China.
At present, the economy in northern Jiangsu province of China has been booming, but there is a phenomenon that the economic center of gravity is more industrialized, and the ecological environment has been badly affected. Tourism is gradually becoming a strategic pillar industry for national economic development. From the perspective of PEST model, this paper makes a SWOT analysis on the tourism economy of five cities in Northern Jiangsu, explores the development path of tourism in Northern Jiangsu, and puts forward relevant countermeasures and suggestions for the growth of tourism economic effect in Northern Jiangsu.
Pset model, Swot analysis, North jiangsu, Development path
Junyan Zhang, Lulu Yu, Kunping Yang.Research on the Development Path of Tourism Economy in Five Cities in Northern Jiangsu Based on Pest Embedded Swot Model Analysis. Academic Journal of Humanities & Social Sciences (2019) Vol. 2, Issue 6: 95-104. https://doi.org/10.25236/AJHSS.2019.020613.
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