Welcome to Francis Academic Press

Academic Journal of Humanities & Social Sciences, 2019, 2(6); doi: 10.25236/AJHSS.2019.020613.

Research on the Development Path of Tourism Economy in Five Cities in Northern Jiangsu Based on Pest Embedded Swot Model Analysis


Junyan Zhang,  Lulu Yu,  Kunping Yang

Corresponding Author:
Junyan Zhang

School of Business Administration, Hohai University, Changzhou 213022, China.


At present, the economy in northern Jiangsu province of China has been booming, but there is a phenomenon that the economic center of gravity is more industrialized, and the ecological environment has been badly affected. Tourism is gradually becoming a strategic pillar industry for national economic development. From the perspective of PEST model, this paper makes a SWOT analysis on the tourism economy of five cities in Northern Jiangsu, explores the development path of tourism in Northern Jiangsu, and puts forward relevant countermeasures and suggestions for the growth of tourism economic effect in Northern Jiangsu.


Pset model, Swot analysis, North jiangsu, Development path

Cite This Paper

Junyan Zhang,  Lulu Yu,  Kunping Yang.Research on the Development Path of Tourism Economy in Five Cities in Northern Jiangsu Based on Pest Embedded Swot Model Analysis. Academic Journal of Humanities & Social Sciences (2019) Vol. 2, Issue 6: 95-104. https://doi.org/10.25236/AJHSS.2019.020613.


[1] M J Hu, Z J Li,G L Hou, et al (2015). Spatial pattern and multi-scale characteristics of rural tourist attractions in Jiangsu Province. Economic Geography, vol. 35, no. 6,  pp.202-208.
[2] W Shan & J k LI.  (2017). Countermeasures for tourism cooperation between mongolia and inner mongolia based on the pest-swot analysis. Journal of Arid Land Resources & Environment.
[3] Z Yi, B Liu,X L Kang (2019). SWOT-PEST Analysis of Rural Ecotourism Development in Agricultural Cultural Heritage Sites-Taking Chongyi Hakka Terrace as an Example. Three Gorges Forum (Three Gorges Literature, Theoretical Edition),  no.5,  pp. 95-99.
[4] Z Z Zhan (2016) . PEST-SWOT-based analysis and inspiration of the new normal of tourism. zhejiang academic journal, no.1, pp.192-196.
[5] R Yan, Y Huang, Y S Yang (2014). Research on the Development of Cultural Tourism in Guantian Economic Zone-Based on SWOT-PEST Analysis. Journal of Xi 'an Institute of Finance and Economics, no.11, pp.45-50.
[6] L B Kong.( 2018) Based on SWOT-PEST model of Jinan city downtown tourism development status and countermeasures. Shandong: Shandong Normal University.
[7] L Xing, S M Jiang (2014). Study on Driving Forces of Yunnan Tourism Industry Development Based on PEST Analysis. Academic Exploration, no.5, pp.71-75.
[8] R Y Li, C Z Huang (2014). Spatial Analysis of Regional Tourism Economic Differences in Jiangsu Province . Journal of beijing international studies university, vol.36, no.1, pp.24-33.
[9] F Wu, M Zhang, H Y Xu (2018). Comprehensive Evaluation of Urban Tourism Competitiveness in Northern Jiangsu. Special Economic Zone, no.5, pp.81-84.
[10] X Yang, B Z Ye (2018). PEST Analysis of China's Health Tourism Industry Development and Strategic Choice. chinese health service management, vol.35, no.12, pp.942-945.