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Academic Journal of Humanities & Social Sciences, 2019, 2(6); doi: 10.25236/AJHSS.2019.020613.

Research on the Development Path of Tourism Economy in Five Cities in Northern Jiangsu Based on Pest Embedded Swot Model Analysis

Author(s)

Junyan Zhang,  Lulu Yu,  Kunping Yang

Corresponding Author:
Junyan Zhang
Affiliation(s)

School of Business Administration, Hohai University, Changzhou 213022, China.

Abstract

At present, the economy in northern Jiangsu province of China has been booming, but there is a phenomenon that the economic center of gravity is more industrialized, and the ecological environment has been badly affected. Tourism is gradually becoming a strategic pillar industry for national economic development. From the perspective of PEST model, this paper makes a SWOT analysis on the tourism economy of five cities in Northern Jiangsu, explores the development path of tourism in Northern Jiangsu, and puts forward relevant countermeasures and suggestions for the growth of tourism economic effect in Northern Jiangsu.

Keywords

Pset model, Swot analysis, North jiangsu, Development path

Cite This Paper

Junyan Zhang,  Lulu Yu,  Kunping Yang.Research on the Development Path of Tourism Economy in Five Cities in Northern Jiangsu Based on Pest Embedded Swot Model Analysis. Academic Journal of Humanities & Social Sciences (2019) Vol. 2, Issue 6: 95-104. https://doi.org/10.25236/AJHSS.2019.020613.

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