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Frontiers in Art Research, 2023, 5(4); doi: 10.25236/FAR.2023.050402.

The application and innovation analysis of graphic design in graphic poster


Shulang Zheng

Corresponding Author:
Shulang Zheng

Zibo Vocational Institute, Zibo, Shandong, 255000, China


In ancient times of our country, there were no words at first, and graphics is the earliest language and culture carrier. The ancient people used graphics to communicate language, express emotions, clear intentions, and record what happened and mark the time nodes and so on. With the continuous evolution and development of history, the production of text gradually replaced the use of graphics, but the visual effect of graphics is still its biggest advantage, especially in the application of graphic design in the plane poster, can help people quickly and directly obtain valuable information through pictures. As a special language symbol, graphic design is very common in the application of advertising poster, the use of graphics, patterns, etc., can highlight the characteristics of its advertising, which is the most effective way to present poster publicity. Starting from the relationship between graphic design and graphic poster, this paper discusses the application value and principles of graphic design in graphic poster, and finally puts forward innovative expression techniques of graphic design in graphic poster, hoping to provide certain reference ideas for designers.


Graphic design; Flat posters; Value; The principle; Application; Innovation

Cite This Paper

Shulang Zheng. The application and innovation analysis of graphic design in graphic poster. Frontiers in Art Research (2023) Vol. 5, Issue 4: 6-11. https://doi.org/10.25236/FAR.2023.050402.


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