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Frontiers in Art Research, 2023, 5(4); doi: 10.25236/FAR.2023.050417.

An Analysis of the Commercial Prospect of Digital Painting


Yuge Zhang

Corresponding Author:
Yuge Zhang

School of Art, Tianjin University of Commerce, Tianjin, 300134, China


After more than ten years of development, digital painting has occupied a very important position in the field of commercial drawing, and has become the main creative method in the field of commercial drawing. At the same time, with the rapid development of computer technology, the continuous improvement of digital board technology and the increasing abundance of drawing software, all of these have greatly enriched the manifestation of digital painting. The concept of mass consumption of visual cultural products and the progress of science and technology have also made the commercial prospects of digital painting expand very effectively, and gained a broader development prospect, which also brings more possibilities and choices for the career development of relevant practitioners. This paper will discuss this topic. On the basis of analyzing the characteristics and development trend of current digital painting, combined with the development needs of the visual culture industry, it will conduct an in-depth analysis of its business prospects, with a view to providing some theoretical reference for relevant researchers.


Digital Painting; Business Prospects; Marketability

Cite This Paper

Yuge Zhang. An Analysis of the Commercial Prospect of Digital Painting. Frontiers in Art Research (2023) Vol. 5, Issue 4: 83-86. https://doi.org/10.25236/FAR.2023.050417.


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