The traditional agricultural product brand promotion model has the problems of single promotion channel and poor promotion effect, which has affected the overall sales planning of agricultural products to a certain extent, and cannot significantly improve the sales of agricultural products. To solve this problem, in the perspective of educational development, the principle of short video promotion is introduced. Through selecting short video spokesmen of agricultural products brands, designing agricultural products brand promotion content based on short video, and building online and offline integration of brand promotion channels, the construction and practical research of a new model of agricultural products brand promotion based on short video is proposed. According to the practical effect of brand promotion, the new promotion model can improve the brand awareness and audience of agricultural products, and provide strong support for agricultural product marketing through online and offline integration.

Tong Xiaojuan. Construction and practice of a new model of agricultural product brand promotion based on short video in the perspective of educational development. Frontiers in Educational Research (2023) Vol. 6, Issue 7: 70-74. https://doi.org/10.25236/FER.2023.060712.

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