This paper explores the competitive and collaborative strategies adopted by retailers in an omni-channel retail environment, while highlighting the practical application of these strategies through detailed case studies. On the competitive side, the importance of key strategies such as pricing strategies, branding, supply chain collaboration, partnerships and shared resources are discussed. Using Amazon as an example, it is shown that flexible pricing, strong branding and global supply chain cooperation are the key elements of its success. In terms of collaboration, Google is presented as an example of a synergistic partnership between tech companies and the retail industry, driving the use of advertising, search engine optimization, and virtual reality technology in retail. Finally, a case study of Tencent Logistics' return shipping insurance illustrates how close collaboration between logistics and insurance can improve service levels and reduce operational risks. Through comprehensive analysis, this paper provides strategic guidance for omnichannel retailers, emphasizes the importance of innovation, technology application and partnership, and provides useful experiences and insights for the sustainable development of the retail industry in the future.

Hanlu Wang. Research on Competition and Cooperation Strategies of Retailers Considering Return Shipping Insurance in an Omni-channel Environment. Academic Journal of Business & Management (2024) Vol. 6, Issue 6: 256-261. https://doi.org/10.25236/AJBM.2024.060638.

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