Strategic design thinking is a method of combining innovation and brand development, aiming at promoting enterprises or brands to gain advantages in the highly competitive market. This paper discusses the concept and characteristics of strategic design thinking and its application in brand development, and analyzes its significance and value to enterprises and brands. Research shows that the use of strategic design thinking can bring a unique market positioning to the brand, enhance the consumer experience, enhance the brand image and value. Therefore, enterprises and brands should pay attention to and actively use strategic design thinking to achieve continuous innovation and development.

Xiangchen Meng. Strategic Design Thinking: Integrating Innovation into Brand Development. Frontiers in Art Research (2024) Vol. 6, Issue 2: 1-6. https://doi.org/10.25236/FAR.2024.060201.

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