Frontiers in Educational Research, 2025, 8(12); doi: 10.25236/FER.2025.081217.
Xinmin Jin1, Limin Zhang2, Jian Teng3
1School of Mechanical and Electrical Engineering, Lingnan Normal University, Zhanjiang, China
2School of Computer Science, Lingnan Normal University, Zhanjiang, China
3School of Mechanical and Electrical Engineering, Lingnan Normal University, Zhanjiang, China
Traditional advertisement design education often lacks interactive and objective feedback mechanisms, limiting student engagement and real-time understanding of creative decisions. This study addresses this gap by developing a gamified simulation using Unity, which transforms the learning process into an immersive virtual reality (VR) experience integrated with real-time neural feedback. Through a 32-channel EEG monitoring system, student brain activity is captured during design tasks, while a customized CNN-LSTM architecture processes neural signals to generate creativity scores and achievement indicators. The simulation demonstrated high accuracy in classifying design quality, with high-scoring advertisements eliciting stronger P300 amplitudes and enhanced activation in brain regions associated with creativity, emotion, and visual processing. By incorporating gaming mechanics—such as real-time scoring, visual feedback, and progress tracking—the system enables students to iteratively refine their designs based on objective neurophysiological data. This approach not only increases engagement but also provides a scientifically-grounded framework for cultivating creativity, offering a transformative tool for modernizing advertisement design pedagogy.
Virtual Reality; Computer-Mediated Training; Neural Feedback Gaming; Interactive Design Education; Immersive Learning Systems
Xinmin Jin, Limin Zhang, Jian Teng. Transforming Advertisement Design Education: A VR and Gamification-Based Teaching Model. Frontiers in Educational Research (2025), Vol. 8, Issue 12: 118-124. https://doi.org/10.25236/FER.2025.081217.
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