Academic Journal of Business & Management

ISSN 2616-5902 (Print)
ISSN 3033-5183 (Online)

HEYTEA Consumer Consumption Experience, Brand Identity and Research on the Relationship of Brand Loyalty

Fang Chen¹, Xuewen Lie², Haiming Chen², Shuying Huang²

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052528 | Downloads: 67 | Views: 1779

Evaluation and Reform of Enterprise Culture Construction: A Case Study of W Liquor Company

Liu Haibo

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052527 | Downloads: 54 | Views: 1380

Research on Optimization of Customer Satisfaction Enhancement Strategies in M Catering Company

Cuifang Qi

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052526 | Downloads: 81 | Views: 1831

Exploring innovative strategies for green logistics management in the context of low-carbon economy

Ronghua Zhu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052525 | Downloads: 64 | Views: 1703

Metaverse development based on blockchain technology and NFT in China

Chang Xiaochang

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052524 | Downloads: 57 | Views: 1115

Research on the Contribution of Ecotourism to Economic Growth Based on Regression Models—A Case Study of Qinghai Province

Gao Jie

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052523 | Downloads: 58 | Views: 1265

The Influence of Internet Word-of-Mouth on Consumers' Choice of Tourist Destination: Take Consumers in East China on the Little Red Book as an Example

Gao Jingjing, Ye Hongyu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052522 | Downloads: 73 | Views: 1603

Research on Turnover Intention of Knowledge Employees in Manufacturing Based on Organizational Justice and Psychological Contract—Take Rongfang Company as an Example

Lianhua Lin, Thitinant Wareewanich

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052521 | Downloads: 60 | Views: 1488

Research on the Development Model of Intangible Cultural Heritage Tourism Industry

Xiaoling Yu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052520 | Downloads: 77 | Views: 1751

Research on the competitive advantage of Wuchang rice under the concept of product marketing

Chen Yingting¹, Zhong Ermei², Zhang Yani³, Chen Xiaojun⁴, Li Jiaying⁵, Gong Xiongyan⁶, Zhong Zetong⁷

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052519 | Downloads: 61 | Views: 1610

Study on the Effect of Venture Capital on Regional Industrial Structure Upgrade

Xi Zhao

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052518 | Downloads: 54 | Views: 1163

A diagnostic analysis of Disney's corporate entrepreneurial framework

Jingyu Zhang

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052517 | Downloads: 66 | Views: 2709

Research on Management and Innovation of Green Building of Real Estate Enterprises under the Concept of “Dual Carbon”

Yuhang Xu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052516 | Downloads: 62 | Views: 1384

The Influence of Financial Technology Application Depth on Small and Medium-sized Banks’ Risk-Taking Level and Research on Operating Decision Optimization——Empirical Research Based on Text Analysis Method

Zhiya Shu¹, Wanting Zhu¹, Xiangzhe Chen², Heng Yu¹, Mengjia Wang³

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052515 | Downloads: 59 | Views: 1441

Exploration of the Development of Medicine and Food Homology Industry under the Big Health Industry

Yuyi Shen

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052514 | Downloads: 45 | Views: 1347

Marketing Plan for KEON Products Exhibiting at MosHome

Ziqi Lu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052513 | Downloads: 84 | Views: 1121

Study on Investment and Financing Risk Management of PPP Construction Projects

Xiangdong Feng

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052512 | Downloads: 89 | Views: 1685

Exploration of the Quality Process of Pet E-commerce Logistics Service

Ting Chihsiang¹, Chang Chinlien², Li Chen¹, Zhang Lin¹, Xia Yongqiu¹, Ding Zhiyuan¹

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052511 | Downloads: 60 | Views: 1529

Research on the Management Ecosystem Reconstruction of Internet Advertising Companies Empowered by Artificial Intelligence—Taking ChatGPT-like Products as an Example

Hongyin Yu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052510 | Downloads: 58 | Views: 1222

Co-branding Marketing Strategy and Optimization of Perfect Diary from the Perspective of Brand Equity

Changpeng Lu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052509 | Downloads: 97 | Views: 3527