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Academic Journal of Business & Management | Francis Academic Francis

Academic Journal of Business & Management

ISSN 2616-5902 (Print)
ISSN 3033-5183 (Online)

The Influence of Brand Co-Branding Types on Consumer Evaluations of Co-Branded Products

Yutong Li1, Yuxi Liu1, Beibei Liu1,2, Xi Xi1

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060721 | Downloads: 86 | Views: 6119

European Marketing Strategy of Huawei Technologies Co., Ltd.

Yan Gong

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060715 | Downloads: 77 | Views: 5257

Research on environmental performance evaluation of green automobile manufacturing supply chain

Ningning Yang, Yuxi Liu

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060708 | Downloads: 65 | Views: 1576

Study on the Typical Construction of the “Oil Company” Model in Old Areas

Fang Jin, Zhang Xiaodong, Yan Shuo, Zhuang Yuan, Liu Zhicheng, Zhang Jiping

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060707 | Downloads: 48 | Views: 1056

Evaluation Study on the Institutional System of the New Type of Gas Production and Management Area under the “Oil Company” Model

Yang Mei, Liu Hang, Tang Chun, Tian Yong, Zhan Lang

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060706 | Downloads: 49 | Views: 1345

Green Finance and Insurance: Driving Forces for Low-Carbon Transition and Sustainable Development

Bi Chunxiao1, Xie Wenkai2, Kuznetsova N.P.3

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060705 | Downloads: 62 | Views: 1497

Research on the Influence of Content Marketing on Consumer Purchase Intention--The Case of Damfool

Yifan Wu, Limin Wang, Qingfeng Wang

Abstract | References | PDF | HTML | Pub. Date: Jul 15, 2024

DOI: 10.25236/AJBM.2024.060704 | Downloads: 93 | Views: 2615