Archive | Academic Journal of Business & Management

Academic Journal of Business & Management

ISSN: 2616-5902 (Print)

Volume 5, Issue 25, 2023

Study on the Influencing Factors of Price Fluctuation of Shanghai Carbon Emission Right Trading

Senbati Tasken¹, Yan Haibo²

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052530

The Effect of Job Stress on the Innovative Performance of Employees with Different Academic Qualifications—Mediated by Job Withdrawal

Yongxin Xu, Yalan Shi

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052529

HEYTEA Consumer Consumption Experience, Brand Identity and Research on the Relationship of Brand Loyalty

Fang Chen¹, Xuewen Lie², Haiming Chen², Shuying Huang²

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052528

Evaluation and Reform of Enterprise Culture Construction: A Case Study of W Liquor Company

Liu Haibo

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052527

Research on Optimization of Customer Satisfaction Enhancement Strategies in M Catering Company

Cuifang Qi

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052526

Exploring innovative strategies for green logistics management in the context of low-carbon economy

Ronghua Zhu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052525

Metaverse development based on blockchain technology and NFT in China

Chang Xiaochang

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052524

Research on the Contribution of Ecotourism to Economic Growth Based on Regression Models—A Case Study of Qinghai Province

Gao Jie

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052523

The Influence of Internet Word-of-Mouth on Consumers' Choice of Tourist Destination: Take Consumers in East China on the Little Red Book as an Example

Gao Jingjing, Ye Hongyu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052522

Research on Turnover Intention of Knowledge Employees in Manufacturing Based on Organizational Justice and Psychological Contract—Take Rongfang Company as an Example

Lianhua Lin, Thitinant Wareewanich

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052521

Research on the Development Model of Intangible Cultural Heritage Tourism Industry

Xiaoling Yu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052520

Research on the competitive advantage of Wuchang rice under the concept of product marketing

Chen Yingting¹, Zhong Ermei², Zhang Yani³, Chen Xiaojun⁴, Li Jiaying⁵, Gong Xiongyan⁶, Zhong Zetong⁷

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052519

Study on the Effect of Venture Capital on Regional Industrial Structure Upgrade

Xi Zhao

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052518

A diagnostic analysis of Disney's corporate entrepreneurial framework

Jingyu Zhang

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052517

Research on Management and Innovation of Green Building of Real Estate Enterprises under the Concept of “Dual Carbon”

Yuhang Xu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052516

The Influence of Financial Technology Application Depth on Small and Medium-sized Banks’ Risk-Taking Level and Research on Operating Decision Optimization——Empirical Research Based on Text Analysis Method

Zhiya Shu¹, Wanting Zhu¹, Xiangzhe Chen², Heng Yu¹, Mengjia Wang³

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052515

Exploration of the Development of Medicine and Food Homology Industry under the Big Health Industry

Yuyi Shen

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052514

Marketing Plan for KEON Products Exhibiting at MosHome

Ziqi Lu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052513

Study on Investment and Financing Risk Management of PPP Construction Projects

Xiangdong Feng

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052512

Exploration of the Quality Process of Pet E-commerce Logistics Service

Ting Chihsiang¹, Chang Chinlien², Li Chen¹, Zhang Lin¹, Xia Yongqiu¹, Ding Zhiyuan¹

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052511

Research on the Management Ecosystem Reconstruction of Internet Advertising Companies Empowered by Artificial Intelligence—Taking ChatGPT-like Products as an Example

Hongyin Yu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052510

Co-branding Marketing Strategy and Optimization of Perfect Diary from the Perspective of Brand Equity

Changpeng Lu

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052509

The Impact of the Development of Internet Finance on Chinese Commercial Banks: What Competition and Marketing Strategies Should They Take?

Huanan Li

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052508

Effects of Transformational Leadership on Managerial Performance: Organizational Citizenship Behavior as Mediator

Dongping Liang

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052507

Measuring Smartphone Competitiveness: The Case of Huawei Mate 40 and Apple iPhone 12

Tian Lei¹, Li Siyu², Gu Shirong³

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052506

Can Digital Financial Inclusion Drive High-Quality Agricultural Development in China's Border Areas?

Lingjun Xie, Wenjing Li

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052505

The Impact of Air Quality and Economic Development on Population Mobility: An Empirical Study of 284 Cities in China

Wang Jingsong

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052504

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

Diya Tang¹, Pouline Chai Lin Koh², Sook Khuan Wong³

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052503

Analysis of the Influence Mechanism and Emission Reduction Pathway of Green Finance in Suppressing Carbon Intensity

Xia Yueming, Wei Rongrong

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052502

Research on the Impact of Digital Economy on High-Quality Economy Development in Border Areas

Mengjia Chang

Abstract | References | PDF | HTML | Pub. Date: Dec 20, 2023

DOI: 10.25236/AJBM.2023.052501

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Volume 5, Issue 25, 2023